With Kanye West and adidas working on sneakers for a few months now and the 2014 World Cup a little over two weeks away, the artist and the German corporation joined forces for the first commercial from the new viral campaign The Dream: All In Or Nothing.
In one-minute video ad in support of the campaign, Ye previewed a previously unreleased song which is rumored to be titled "God Level." Featuring appearances from professional football players Leo Messi, Dani Alves, Bastian Schweinsteiger, Luis Suárez, Xavi, Jordi Alba, Mesut Özil, Robin van Persie, and David Villa on the field, throughout the commercial Kanye rhymes: "You see sharks in the water," and "Provide a new coffin, you don’t see a murder like this..this often," before closing with the words “God level.” Tom Ramsden, Global Brand Marketing Director, adidas football, says:
The "all in or nothing" campaign is all about putting it all on the line, giving everything to your passion and accepting nothing but the best. This is a mentality which has defined Kanye's career, making his music for the advert the perfect reflection of the attitude of "all in or nothing". Both Kanye and adidas are global leaders in their own fields, so it is a natural collaboration."
The title "God Level" has been confirmed by Hudson Mohawke. He also revealed that it is produced by him, 88-Keys, Kanye West, Mike Dean and Noah Goldstein.
"Kanye West - God Level" produced by 88keys, kanye west, hudson mohawke, mike dean, noah goldstein
https://t.co/sAdFtDBXuO
— Hudson Mohawke (@HudMo) May 24, 2014
Source :::::::::: Viperial
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